Posted September 7th, 2010 by Andy Mundell
If charity email marketing isn't part of your business plan, then you are missing out on a cost-effective, easy-to-use tool that will surely increase donor involvement and contributions.
Adding charity email marketing to your marketing mix will help you phase out other over-priced, time-consuming methods of marketing and communications. As an NPO, it is necessary to keep your member informed about initiatives and events. However, it is not necessary to spend a fortune doing this. Email is ... Read the rest of this entry »
Posted August 31st, 2010 by Andy Mundell
What is an email newsletter? An email newsletter is kind of like a regular newspaper but it delivers news directly to our email electronically. These newsletters aren't just the news. Email newsletters are available for just about every kind information.
Most companies have an email sign up for their email newsletter that allows them to send you updates on company policies, changes and information on topics you request. Email newsletters might be about health, technology, sports, general ... Read the rest of this entry »
Posted August 24th, 2010 by Andy Mundell
Billions of generative pioneers today are cashing in on the sector, conveyance with them the eyes and ears, the terrestrial experience of divers cultures and perspectives. Net marketing is a creative expedition of publicizing -braving new fronts and border cyber area give in handsbreadth with the orbicular online accord. Surrendered these, the sagittiform back of this is that it's plant a concern. Here are a few of its commodity components to founder you an intention of how it activity:The ... Read the rest of this entry »
Posted August 17th, 2010 by Andy Mundell
A new report by the Nielsen Norman Group Report entitled "Email Newsletter Usability" has just been released. In the report, they look at the effectiveness of newsletters as a part of your email marketing strategy.
Some of the reports positive finding were:
* readers often have a highly emotional reaction to newsletters
* readers tend to forward newsletters to friends and colleagues
* newsletters create a bond between readers and your company
* newsletters are convenient - delivered to the ... Read the rest of this entry »
Posted August 10th, 2010 by Andy Mundell
Most marketers measure their email newsletters in terms of the amount of opens & clicks they can generate. These stats tells us how well our email newsletters might be performing but to understand why something might not be here are some suggestions:
Frequency
Are you bombarding your customers with too many emails? This is a common problem where you have seen response rates drop over a period of time.
Content
Are your offers and articles appealing enough? How does your content compare to the ... Read the rest of this entry »
Posted August 3rd, 2010 by Andy Mundell
By - John Kovacs
Is publishing your own newsletter worth your time and effort?
Most publishers will tell you the rewards are well worth the
investment. By publishing your own newsletter you can build
recognition and be looked at as an expert in your field of
expertise. It is a great way to build your opt-in mail list and
increase traffic to your website. You can also get additional
revenue by selling ad space in your publications.
Even though there are thousands of publications on the ... Read the rest of this entry »
Posted July 27th, 2010 by Andy Mundell
When your business is conducting an email marketing campaign, or a monthly newsletter, for your SEO/SEM, there are many things to consider in avoiding complications. It is not just a matter of putting together an opt-in or subscriber list and shooting off the email anymore. There are three common mistakes you must avoid to ensure that subscribers don't want to end their relationship with your e-content. <b>1. Keep Track of Bounced Emails</b> There will be emails that bounce back ... Read the rest of this entry »
Posted July 20th, 2010 by Andy Mundell
The latest trend in e-publishing is that more and more
publishers start using RSS in order to enhance deliverability of
their email newsletters or readership of their web sites.
RSS stands for Really Simple Syndication (someone will say Rich
Site Summary). In plain words it is technology that enables
publishers to deliver their content more effectively to their
visitors or members of their email newsletters. Today, RSS is
still a "buzz" word and not mainstream like blogs in 2002. RSS
is ... Read the rest of this entry »
Posted July 13th, 2010 by Andy Mundell
After creating your email newsletter, you face the challenge of
delivery. With a printed newsletter, there's usually only one
method of widespread distribution: the post office.
Fortunately, though, publishers of email newsletters have
several choices. Let's now work our way through this small
jungle, and try to remember that although these choices force us
to do extra research, they also give us many more options than
we have with printed newsletters.
The first choice is between manual and ... Read the rest of this entry »
Posted July 5th, 2010 by Andy Mundell
Web and email addresses pose a special challenge for writers and
publishers of email newsletters and ezines.
I don't know about you, but I find it frustrating when I have to
copy and paste an address into a browser, or into a separate
email window. Especially when I know how easy it is for the
writer or publisher to put in 'live' links that allow readers to
reach a destination or to create a new email message.
I also object to links that get contaminated by punctuation
marks. I'm referring to ... Read the rest of this entry »
Posted June 27th, 2010 by Andy Mundell
Tomorrow night I will be at a special meeting for high level network marketers and I will be there taking video with my new Flip Video camera. Within five minutes of getting home from that meeting I will have sent short video clips to dozens of the company's key leaders who will all in turn forward it to their team members and so on. Communicating with our downlines like this in times past would have required days of production time, hundreds of hours of labor and cost thousands of dollars, yet ... Read the rest of this entry »
Posted June 13th, 2010 by Andy Mundell
Use the internet to reach millions economically.
The basics of newsletter marketing . . .
An email newsletter is nothing but an electronic version of traditional newsletters, albeit with far lesser production and distribution costs. Email newsletters are not only a fantastic method to disseminate information but also serve as a great marketing tool. Along with other forms of internet marketing, newsletters help level the playing field between big companies with big marketing budgets and ... Read the rest of this entry »
Posted June 7th, 2010 by Andy Mundell
There is no doubt that many Microsoft Outlook users are looking at ways to get the maximum out of their favorite email client. They look at ways in which they can get around the file size limits certain Outlook versions have. They also wish there was a better way to optimize the performance of Outlook than having to prune precious email messages and attachments from the Inbox. They wish to know the simplest ways of accessing old email messages when they need them quickly. Most of all, they ... Read the rest of this entry »
Posted June 5th, 2010 by Andy Mundell
This is an excellent way to grow your business using your
mailing list (which I trust you are constantly building).
However, you have to accept that there are people who'll read
your newsletter and there are those who won't.
It does, however, help to build brand recognition and keeps your
name in front of your existing and potential customers. People
are also more likely to read a newsletter than a sales letter
because they see it as less threatening.
A newsletter lets the customer know ... Read the rest of this entry »
Posted May 29th, 2010 by Andy Mundell
Internet marketing requires skill and knowledge. Many new business people do not usually have these skills when they first start out. It is wise to learn as much as you can about this subject so that you know the best ways to promote your business. How to learn more about Internet Marketing:
Newsletters: There is a lot of good free information that you can get from newsletters. There are informative articles and tips in all good Internet marketing newsletters. It is worth your while to