Posted December 19th, 2009 by Andy Mundell
Free is good. Free is great because it doesn't cost anything.
That's probably why so many marketers have a tendency to
gravitate towards free methods of promoting their site. It makes
perfect sense.
However, what many Internet marketers forget is that nothing is
free -- absolutely nothing. It's a simple, fundamental concept
of economics: "There are no free lunches." If you spend time
implementing a free marketing method, you've still incurred a
cost: your time.
And many people forget that time ... Read the rest of this entry »
Posted December 12th, 2009 by Andy Mundell
Do you keep in touch with your current and previous customers?
Do you keep them updated by email? Are you building an email
list of your potential new customers? What about the prospects
that you've been meaning to contact?
Having your own opt-in, permission based electronic newsletter
might just be the answer. It is one of the most effective
marketing tools you can use and it is fast, personal and
inexpensive.
Many businesses use email newsletters to introduce themselves to
new customers and ... Read the rest of this entry »
Posted December 5th, 2009 by Andy Mundell
If you've been publishing for a while, your newsletter content
mix may be static. Maybe each issue includes the same tired
content: one press release, one 'Top Ten Tips' article, and one
'News From Headquarters' feature. Or maybe your newsletter is
still relatively new, but in the hectic days of launching it you
concentrated on building your subscriber list and graphic
design, not content. If so, now is the time to take a hard look
at your newsletter content.
Maybe your newsletter content has ... Read the rest of this entry »
Posted November 28th, 2009 by Andy Mundell
The average person has to be exposed to a product seven times
before he makes a decision to buy. What does that mean to you as
an affiliate marketer? You need to be able to get the product
you are offering in front of your visitors repeatedly. One of
the best ways to do this is by getting the visitors of your
website to sign up for a newsletter.
By capturing their email address and getting them on your
newsletter list, you can keep bringing them back to your site.
You will also be able to ... Read the rest of this entry »
Posted November 21st, 2009 by Andy Mundell
Newsletters can be wonderful tools for communicating with your
customers or prospects. Because of their format, they're often
infused with more credibility than traditional brochures. If
your newsletter is little more than blatant self-promotion,
however, it's likely to hit the wastebasket before it hits your
target's desk.
By following a few basic tips, you can cultivate interest in
your newsletter and make it an effective marketing tool.
Keep it interesting. Whether you're informing prospects ... Read the rest of this entry »
Posted November 14th, 2009 by Andy Mundell
I remember the good old days of the internet when it was a real
treat to subscribe to someone's newsletter and receive all their
wonderful information through the convenience of your email.
It's still like this today - for the publishers that are getting
it right. I believe newsletter publishers somewhere along the
way forget WHY readers subscribe. On their websites we are
promised all this wonderful information and instead we receive a
sales pitch, email after email.
Bad newsletters far out ... Read the rest of this entry »
Posted November 7th, 2009 by Andy Mundell
So you want to start publishing an online newsletter? Why?
Because that's what all the online marketing experts and gurus
said to do. You've been told you'll pull in lots of new
customers if you just start publishing an online newsletter AND
purchase their list magnet ebook. I am not going to tell you
that because I know it's not that simple. In fact, I'll tell you
the truth as I'm always compelled to do, and offer you an
alternative while I'm at it.
First, publishing is the fun part. Writing ... Read the rest of this entry »
Posted October 31st, 2009 by Andy Mundell
Home Business Tips Newsletter Author: Carolyn Rowley Business
no longer offers their employees the stability and benefits that
they once did, which has led to the 'Work at Home-Business
Boom.' The main areas people look at are the Internet and
Network Marketing.
The Benefits of Owning Your Own Business Be your own Boss You
can work your own hours. Wear anything you like to work
No Franchise Fee No big fee. Minimal overheads. No need to rent
or lease office space or equipment.
Work at home No ... Read the rest of this entry »
Posted October 26th, 2009 by Andy Mundell
Barclay-Kingston, New Jersey, US (Pressabout.com) 10/11/09 ' Millions of consumers are progressively colliding with hefty circumstances where they are confronted with a hasty predicament. Regrettably, it can be really tough to determine what to do. You might feel that you are stuck in a position where a small amount of cash can make a great change, only you could feel a little anxious presented with the actuality that you cannot gain access to reserve cash. The basic certainty is that there are ... Read the rest of this entry »
Posted October 24th, 2009 by Andy Mundell
Get published. Indulge in shameless self promotion. Contribute
articles to ezines, newsletters, and others. Promote your web
site and business. Get noticed on the internet for free.
Sharing information is what the internet does best. One of the
ways it does this is with electronic magazine web sites or
ezines. Classics of the genre include Time Magazine Online
Edition (www.time.com) and NASCAR (www.nascar.com). There are
thousands more. They have a huge appetite for content. And many
of them ... Read the rest of this entry »
Posted October 17th, 2009 by Andy Mundell
Planning your marketing is an essential part of your efforts to
attract clients or customers to your business.Everyday, you will
be presented with various marketing communication opportunities.
Many organizations will be just too happy to work with you to
market your business. By planning ahead, it will be easier for
you to decide what works for your business: what fits your
budget and what reaches your audience. Your marketing plan will
keep activities and budgets on track year-round.This ... Read the rest of this entry »
Posted October 10th, 2009 by Andy Mundell
Every independent professional should have a web site, an ezine,
and an email marketing strategy, right? If you're not taking
maximum advantage of web technology to market your professional
services, you are behind the times, and missing out on huge
opportunities. At least that's what most marketing experts would
have you believe. But how valid is this advice? And is it for
everyone? Before email was widely available, marketing
newsletters were printed on paper and sent by mail. There's ... Read the rest of this entry »
Posted October 3rd, 2009 by Andy Mundell
In the last year I have learned more about marketing, than I did
in 2 years of classes. I'm not sure if they have started yet,
but our higher learning institutions should have specialized
courses just for marketing on the internet, if not ezine
publishing alone. Ezines 101, 102, 103..... There is so much to
learn and once started, so little time to learn it. I know from
my own experiences, that it is a constant struggle to keep up
with the daily chores of maintaining my website and ... Read the rest of this entry »
Posted September 25th, 2009 by Andy Mundell
Top Ten Objectives of Database Marketing by John Botscharow
Database marketing depends on you creating a pool of information
about your individual customers and prospects. Thsi data is
taken from order forms, information requests, customer service
contacts, questionnaires, etc. You use this information to
analyze what your customers are buying, what they want, what
they need, what they are interested in.
You can then combine this analysis with the opportunities
offered by your database t ... Read the rest of this entry »